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ROI in Marketing : The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing Suclass Code_1DL and beyondMarketing is all about understanding and serving your customers' needs but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a
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