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How does your brain know what matters
It's yucky -- and dangerous
test it repeatedly with customers so they can spot failure early
assess the thawing of the permafrost
Licence to be Bad Subclass_GENERAL PSYCHOLOGY How does your brain know'It is going to change the way in which we understand many modern debates about economics, politics, and society' Ha Joon Chang, author of 23 Things They Don't Tell You About CapitalismOver the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And,
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