Islands of Profit in a Sea of Red Ink Suclass Code_1JQ A sixteen-page appendix to the

A sixteen-page appendix to the paperback edition lets the reader behind the curtain

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New information about how the analyst-corporate connection has actually changed the playing field

Islands of Profit in a Sea of Red Ink Suclass Code_1JQ A sixteen-page appendix to theCompanies around the world turn to MIT's Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client's businesses are unprofitable. We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their